Fundraising Campaigns
Fundraising Campaigns
With the shift in donor behavior and engagement channels,
effective online fundraising has gone beyond complementary
from a development standpoint and become truly essential.
It’s not enough to ask Facebook followers to do birthday fundraisers for you (though you still should!); nonprofits should be actively brainstorming and implementing strategies to maximize online giving.
If this just sounds like a bunch more work you don’t have the staff for, remember: executing an online fundraising campaign is easier by far than putting on a gala, silent auction, bake sale, or any other in-person event.
Done right, e-campaigns can get pretty close to “Set it and forget it.”
We’ll show you how.
With the shift in donor behavior and engagement channels,
effective online fundraising has gone beyond complementary
from a development standpoint and become truly essential.
It’s not enough to ask Facebook followers to do birthday fundraisers for you (though you still should!); nonprofits should be actively brainstorming and implementing strategies to maximize online giving.
If this just sounds like a bunch more work you don’t have the staff for, remember: executing an online fundraising campaign is easier by far than putting on a gala, silent auction, bake sale, or any other in-person event.
Done right, e-campaigns can get pretty close to “Set it and forget it.”
We’ll show you how.
What It Looks Like in Action:
Pick a “Why”
What does your organization need? What will you do once you get it?
Think of this part as an unofficial grant application – only this time, your supporters are the grantors.
Set a Goal
Be realistic, but ambitious. Leave room for matching funds and small contributions.
Don’t shy away from big numbers if you can clearly show the need.
Create a Look
Nope, you don’t need a professional designer – we can help with that too. A campaign logo gives every post and graphic a sense of legitimacy.
And don’t forget a strong hashtag!
Break it Down
Every. Penny. Counts. Don’t overlook the value of $10 or $20 gifts. Instead, show their impact.
For example: “$10 will feed three shelter cats for five days.” That resonates.
Spread the Word
Start early and follow a clear campaign schedule. If there’s time, build anticipation and launch with intention.
Make sure your board and core stakeholders are in the loop and working toward those matching funds.
Get it Done
Celebrate every donation and thank every donor. Highlight incentives, prizes, and deadlines throughout. After the campaign, follow up with thoughtful communication to keep your supporters feeling seen, valued, and connected.
What It Looks Like in Action:
Pick a “Why”
What does your organization need? What will you do once you get it?
Think of this part as an unofficial grant application – only this time, your supporters are the grantors.
Set a Goal
Be realistic, but ambitious. Leave room for matching funds and small contributions.
Don’t shy away from big numbers if you can clearly show the need.
Create a Look
Nope, you don’t need a professional designer – we can help with that too. A campaign logo gives every post and graphic a sense of legitimacy.
And don’t forget a strong hashtag!
Break it Down
Every. Penny. Counts. Don’t overlook the value of $10 or $20 gifts. Instead, show their impact.
For example: “$10 will feed three shelter cats for five days.” That resonates.
Spread the Word
Start early and follow a clear campaign schedule. If there’s time, build anticipation and launch with intention.
Make sure your board and core stakeholders are in the loop and working toward those matching funds.
Get it Done
Celebrate every donation and thank every donor. Highlight incentives, prizes, and deadlines throughout. After the campaign, follow up with thoughtful communication to keep your supporters feeling seen, valued, and connected.
Ready to Launch
Yours? Let’s Talk.
Ready to Launch
Yours? Let’s Talk.
Real Results
Get a glimpse of our impact and collaboration style with real clients.
Childspring International
In late 2020, with the world in lockdown and nonprofits scrambling to keep donors, Childspring – a nonprofit providing life-changing surgeries to children around the world – came to us with a big ask: their most successful Giving Tuesday – ever. They were looking to raise $5,250 (the cost of three pediatric surgeries) before the end of the year.
We got a pretty late start (early October) on the campaign, so we kept expectations low. But we do love a challenge, so we jumped with both feet, designing an email and social campaign that would ultimately bring in an astonishing $10,755 – more than twice their original goal.
Atlanta CASA
If the pandemic was hard on anyone, it was children in foster care – separated not only from their homes and families, but also their caseworkers and CASAs. Twice in 2020, we worked with Atlanta CASA to raise much-needed funds to benefit these children and ensure they received uninterrupted advocacy.
In May, with just a few weeks’ lead time, we ran a campaign titled “$10K in a Day.” When the totals were in, we had raised $9,880 – just $120 shy of our goal! Later, in December, we had a month to prepare for “25 Days of CASA,” a campaign with a goal of $25,000.
Once again, supporters came through: while we didn’t reach the full amount, donations for the day totaled over $21,000.
Colon Cancer Foundation
In 2022, when we started working with CCF, we realized that they had a fantastic mission and TONS of supporters, but not much traction with fundraising. Through a mix of social media, email marketing, and Facebook ads, we gave their annual campaign – the Colon Cancer Challenge – a major boost.
As the 2023 Challenge approached, we kicked off focused communications that alternated between humorous and compassionate – a deliberate effort to humanize everyone touched by colon cancer (not just patients).
The result was spectacular: we raised more than $71,000 of a $100,000 goal – not too shabby for the organization’s first strategically planned and executed fundraising campaign.
Real Results
Get a glimpse of our impact and collaboration style with real clients.
Childspring International
In late 2020, with the world in lockdown and nonprofits scrambling to keep donors, Childspring – a nonprofit providing life-changing surgeries to children around the world – came to us with a big ask: their most successful Giving Tuesday – ever. They were looking to raise $5,250 (the cost of three pediatric surgeries) before the end of the year.
We got a pretty late start (early October) on the campaign, so we kept expectations low. But we do love a challenge, so we jumped with both feet, designing an email and social campaign that would ultimately bring in an astonishing $10,755 – more than twice their original goal.
Atlanta CASA
If the pandemic was hard on anyone, it was children in foster care – separated not only from their homes and families, but also their caseworkers and CASAs. Twice in 2020, we worked with Atlanta CASA to raise much-needed funds to benefit these children and ensure they received uninterrupted advocacy.
In May, with just a few weeks’ lead time, we ran a campaign titled “$10K in a Day.” When the totals were in, we had raised $9,880 – just $120 shy of our goal! Later, in December, we had a month to prepare for “25 Days of CASA,” a campaign with a goal of $25,000.
Once again, supporters came through: while we didn’t reach the full amount, donations for the day totaled over $21,000.
Colon Cancer Foundation
In 2022, when we started working with CCF, we realized that they had a fantastic mission and TONS of supporters, but not much traction with fundraising. Through a mix of social media, email marketing, and Facebook ads, we gave their annual campaign – the Colon Cancer Challenge – a major boost.
As the 2023 Challenge approached, we kicked off focused communications that alternated between humorous and compassionate – a deliberate effort to humanize everyone touched by colon cancer (not just patients).
The result was spectacular: we raised more than $71,000 of a $100,000 goal – not too shabby for the organization’s first strategically planned and executed fundraising campaign.
Testimonials
Lauren Bell Pallotta
The Kristine Pettoni Foundation
We could not recommend Kate enough! She is a delight to work with and has become an asset to our organization. Kate brings a level of professionalism and poise to everything she does.
Since Kate began managing our social media communications, our online engagement has grown dramatically. We could not have done this without her expertise.
J. Todd Watkins
The Pan-American College Fund
The most exciting and the most draining thing I have ever done is building a nonprofit organization. Kate, with Viana Social, took a very important part of our marketing plan and created something great.
We had no idea how to navigate the social media landscape. Kate stepped in and created order out of chaos. I wholeheartedly recommend Kate and everyone at Viana Social. They are literally nonprofit lifesavers.
Domonique Cooper
Atlanta Court Appointed Special Advocates
Working with Kate has been a game-changer. Her creativity, consistency, and keen eye for design have elevated our social media presence and made our newsletters visually engaging and impactful.
She understands how to capture the heart of our message and translate it into content that resonates across platforms.
Donna Looper
Georgia Charitable Care Network
Viana Social transformed our nonprofit’s outreach without breaking the bank.
As a small organization with an important mission, we struggled to get our message out on a tight budget.
Viana’s team crafted a high-impact, affordable marketing strategy that amplified our voice and engaged our community like never before.
Their creative approach delivered measurable results—boosting our services and engagement within weeks.
Testimonials
Lauren Bell Pallotta
The Kristine Pettoni Foundation
We could not recommend Kate enough! She is a delight to work with and has become an asset to our organization. Kate brings a level of professionalism and poise to everything she does.
Since Kate began managing our social media communications, our online engagement has grown dramatically. We could not have done this without her expertise.
J. Todd Watkins
The Pan-American College Fund
The most exciting and the most draining thing I have ever done is building a nonprofit organization. Kate, with Viana Social, took a very important part of our marketing plan and created something great.
We had no idea how to navigate the social media landscape. Kate stepped in and created order out of chaos. I wholeheartedly recommend Kate and everyone at Viana Social. They are literally nonprofit lifesavers.
Domonique Cooper
Atlanta Court Appointed Special Advocates
Working with Kate has been a game-changer. Her creativity, consistency, and keen eye for design have elevated our social media presence and made our newsletters visually engaging and impactful.
She understands how to capture the heart of our message and translate it into content that resonates across platforms.
Donna Looper
Georgia Charitable Care Network
Viana Social transformed our nonprofit’s outreach without breaking the bank.
As a small organization with an important mission, we struggled to get our message out on a tight budget.
Viana’s team crafted a high-impact, affordable marketing strategy that amplified our voice and engaged our community like never before.
Their creative approach delivered measurable results—boosting our services and engagement within weeks.